This video shows business students how to identify the characteristics of your target audience. It also discusses how to research community demographics to see if your product or service will sell there!
Nobody told you there'd be days like these.
Come backstage with us for a moment to learn how to use Dissertation Abstracts, Citation Analysis Databases and Worldcat to get source ideas, learn about current scholarship, and put to rest any worries that you are missing out on important works.
Find out the size of company and brand shares in a particular market. Also learn how to find overall market value and size. Many international options. Good stuff!
Get background information on any foreign country. Includes economic, demographic and historical information. Especially useful for business and political science studies, or anyone else interested in international studies.
Adspender is a great database but can be a little difficult to use. Marketing and advertising students can search by media, market, brand, categories and more.
The reference section is one of the best places to get background information, context, definitions, and other facts. You'll learn key concepts on your topics and get directions for your research. Forget Wikipedia and Google, the Alkek Library Reference Section has what you need.
