Weatherford International, the 4th largest oil and gas services company worldwide, is profiled in this video after being named "Marketer of the Year" by the Houston AMA for 2007.
As a prelude to his presentation to the DFW AMA Chapter (www.dfwama.com) on 2/28, Dax Callner, SVP, Jack Morton Worldwide,outlines his thoughts on experiential marketing.
What's the future for marketing and what should CMO's be doing in these challenging times to maximize ROI, while justifying their marketing spend.
(Mr. Court will be speaking on 5/21 to the DFW AMA from 11:30-1:30 at Brookhaven Country Club, Dallas, TX. Event details and registration at www.dfwama.com
In his recent presentation to the DFW Chapter of the American Marketing Association, Jack Bush, Alcon Pharmaceuticals talked to "NeuroMarketing" and how it worked for them in developing a TV commercial and other marketing communications.
Noted sales expert, Maura Schreier Fleming will host a 2-hour sales seminar on Power Persuasion for the DFW AMA in Irving, TX on Jan. 25, 2008 from 8-10 AM. (Info: www.dfwama.com)
The DFW AMA looks to meet the needs of marketing professionals at all stages of their career. In this case, a young professional talks to what the organization has meant to her.
Just after her presentation, Pat Elizondo, Sr. Vice President, Xerox, was asked about the value of listening to customers to understand their real needs.
At a DFW AMA Executive Luncheon Program more than 120 professionals turned out to hear Rob Britton, Director, Advertising & Branding talk about lessons learned since 9/11.
For students and recent graduates, the AMA offers a wealth of information, contacts and yes, job leads as noted in this video with a member of the DFW AMA Chapter.
Learn more about the value of being a member of the American Marketing Association, especially from this board member of the Dallas-Fort Worth Chapter of the AMA.
This profile showcases some of the commercial and military products offered by Bell Helicopter. On Thursday, June 26, Scott Fitzgerald, VP, Marketing & Sales for Bell will speak at the Fort Worth Club to the American Marketing Association. (Info / registration: www.dfwama.com)
Maura Schreier Fleming, from Best@Selling, speaks to crafting the right sales message. See her 1/25 in Dallas at the American Marketing Association Mastering Sales Seminar.
